Aligned is the only national conference that brings together brands, sales reps, and local retailers to develop marketing strategies that increase local foot traffic, sales, and measurable business impact.
Join us October 3-5, 2018 in Boston for the 5th annual #AlignedCon! Aligned 2018 is 3x stronger this year, as we've opened up the event to include brand marketers, sales reps, and independent retailers.
What to Expect
Join like-minded peers to share, discover, and collaborate on retail marketing strategies that will drive sales for your business. With thought-provoking keynotes, industry speakers and panels, case studies, networking opportunities, and much more, Aligned is a jam-packed event that will leave you feeling supercharged!
8:00 AM Breakfast and Registration
9:00 AM Welcome + Kickoff
9:15 AM (Aligned Track) Morning Keynote: Fearlessly Independent - Chris Davis, Vice President of Global Marketing, New Balance
10:15 AM (Aligned Track) Panel: Direct-to-Consumer and the Impact on Wholesale Channel
- Ben Carcio, CEO and Co-Founder, Promoboxx (Moderator)
- Susan Dooley, SVP, Global Marketing, The Rockport Group
- Mike Massey, President and Founder, Locally
- Jeremy McKinley, North American Marketing Director, Trek Bicycles
11:00 AM Break
11:15 AM (Brand Track) Sell Moments, Not Products - Chris Hollis, Brand Manager, Mizuno Running
(Retailer Track) Overcoming Your Biggest Digital Marketing Fears - Jay and Mary Ford, Owners, Lone Star eBikes
11:45 AM (Brand Track) Supporting Non-Traditional Retailer Channels - Keith Lehman, Head of Digital and Social Content, Hill's Pet Nutrition
(Retailer Track) Marketing on a Dime - Nicole Leinbach Reyhle, Founder, Retail Minded
12:15 PM Lunch
1:15 PM All Attendee Session - details to come!
2:00 PM Break
2:15 PM (Brand Track) Retailer Panel: Stories from the Front Line
- Johanna Fiedler, Director of Support and Communities, Promoboxx (Moderator)
- Pamela Atkinson, Social Media/Marketing Coordinator, Essex County Co-operative
- Carrie Seifert, Social Media/Marketing Coordinator, Essex County Co-operative
(Retailer Track) Hosting 101: Treating New Customers as Old Friends
- Brianna Headley, Customer Success Manager, Promoboxx (Moderator)
- Amy Parulis, Community Relations and Events Manager, Denali
- Cat Bartash, Buyer, Wheelworks
2:45 PM (Brand Track) Retailer Panel: Stories from the Front Line
- Johanna Fiedler, Director of Support and Communities, Promoboxx (Moderator)
- Pamela Atkinson, Social Media/Marketing Coordinator, Essex County Co-operative
- Carrie Seifert, Social Media/Marketing Coordinator, Essex County Co-operative
3:00 PM (Retailer Track) Friends of Friends: Growing Your Local Community - Rachel Wentworth, Co-Owner, Forty Winks and Host, Keeping Shop podcast
3:15 PM (Brand Track) Big Picture, Focused Lens: Local Advertising and Co-op - Eileen Crowther, Senior Account Marketing Manager, The North Face
3:50 - 4:00 PM Evening Announcements + Kickoff
4:00 - 5:00 PM Industry Meet Up + Beer Tasting
7:00 - 10:00 PM Evening Reception & Awards
8:00 AM Breakfast and Registration
9:00 AM Welcome Back & Day 2 Kickoff
9:15 AM (Aligned Track) Morning Keynote: Retail Realities: Merging Online, Offline and Every Touchpoint In Between - Nicole Leinbach Reyhle, Founder, Retail Minded
10:00 AM Enabling Local Sales: Promoboxx Product Roadmap
10:30 AM Break
10:45 AM (Brand Track) You're Invited: Maximizing In-Store Events - Veronica Cano, Go to Market Manager, OluKai
(Retailer Track) How to Make Your Business Unique Online - Marilyn Barefoot, Founder, Barefoot Brainstorming
11:15 AM (Brand Track) Advertising in the Age of Distraction - Malinda Gagnon, COO and Founder, Infonomic Data
(Retailer Track) How to Make Your Business Unique Online - Marilyn Barefoot, Founder, Barefoot Brainstorming
11:45 AM Break
12:00 PM Lunch
1:00 PM (Brand Track) Show-Tell-Show: An Inside Look at Brand Ambassadors
- Christopher Wolfel, Co-Founder and SVP of Strategic Partnerships, Mavrck (Moderator)
- Rachele Pojednic, Brand Ambassador, Specialized
- Jon Bausman, Director of Marketing, Airhead Sports Group
- Maddy Ciccone, Brand Ambassador
- Sarah Gaines, Brand Ambassador
(Retailer Track) Own Your Industry - Utilizing Content Marketing to Establish Authority In Your Community - Lauren Goldberg, Founder, LSG Marketing Solutions
2:00 PM Cheers with Beers!
2:15 PM (Aligned Track) Afternoon Keynote: Grain to Growler: How Sam Adams Led the Way for Microbreweries - Jim Koch, Brewer and Founder, Samuel Adams
3:00 PM Free time to explore the city!